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Cabin Bag Curation

Weighing up your options

Bling-a-ling

Choose your summer bling here

Useless

The fully sustainable collection that uses less

Dress Up

Breezy silhouettes to wear now

Festival Vibes

Ditch the wellies, this year it's sunshine all the way

Useless

Exclusive to The West Village, Useless is cutting the crap with its circular production. Using only what already exists - vintage and dead stock - each piece is unqiuely upcycled to create hihgly desirable garments for your forever wardrobe.

Who we are

Welcome to the world of The West Village. We're celebrating over 20 years at our flagship home in Notting HIll. Come and join us.

About Us

Aviator Nation

Think Seventies. Think Surf. Think Sand. Think Skate.

Did you know we're exclusive stockists of Aviator in the UK?

We stock a wide ranging selection. Take a look here...

Browse the collection

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Tree Huggers

It's made from trees! Super soft, body comfortable, printed and plain; shop this sustainable underwear now.

Shop now

The World of The West Village

Did you know we produce our own label? Made in London and crafted in locally-sourced fabrics, we are high on style and low on footprint.

Own Label Dresses

It's where we started all those moons ago. Long famed for our zip-front jersey dresses, we continue to create a collection of stunning floor-sweepers and midi dresses.

Own Label Shirts

With a noticeable nod to the Seventiess, our shirts and tops are unique in their styling. Created in retro-style fabrics including jerseys, bubble chiffon and crepe, these are statement separates.

Own Label Pants

Fabulous silhouettes with a point of difference, our pants are crafted in everyday denims, rich cords, breathable cottons and luxurious velvets.