With a strong background in the footwear industry, Lovelies' Scandinavian founder spent 16 years working with one of the world's leading sandal brands. During this time, they noticed a growing demand for products that combine both comfort and innovative design while also aligning with sustainable goals. This realization became the catalyst for Lovelies Studio, filling a gap in the market and catering to the preferences of conscious consumers.

The initial design inspiration for Lovelies sandals draws from the traditional Indian style, particularly the use of jute on the inner sole to provide unparalleled comfort to your feet. However, Lovelies takes it a step further by incorporating woven cotton straps in various patterns and colors. This meticulous attention to detail ensures a wide, carefully chosen color palette, while the use of high-quality materials keeps the sandals lightweight, exquisitely detailed, and feminine.

But Lovelies Studio goes beyond just creating beautiful and comfortable footwear and accessories. The brand also places a strong emphasis on giving back to nature. Understanding the importance of sustainability, Lovelies actively strives to minimize its ecological footprint. From sourcing eco-friendly materials to implementing environmentally conscious production practices, the brand is committed to making a positive impact on the planet.